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Nivea redefines body lotion application


WILTON, Conn. — Beiersdorf’s Nivea is looking to revolutionize the daily skin care routine and transform body care with a new take on moisturizing via the new Nivea In-Shower Body Lotion.

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Available on shelf beginning in January, the new in-shower lotion contains three patent-pending formulas that absorb into wet skin in seconds and provide 24 hours of moisturization. The collection will be merchandised in the body lotion aisle.

How it works: Consumers wash with traditional body wash, then apply the new in-shower body lotion to wet skin. They quickly rinse the lotion off, and are ready to go. The formula promises to leave skin soft and smooth, without a sticky lotion feel.

The line is comprised of three variants:

  • Hydrating In-Shower Body Lotion with Sea Minerals for normal-to-dry skin;

  • Smoothing In-Shower Body Lotion with Shea Butter for dry skin; and

  • Nourishing In-Shower Body Lotion with Almond Oil for very dry skin.

Each products has a suggested retail price of $7.99.


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