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NYX Professional Makeup launches Masterclass program

NYX Professional Makeup announced the launch of Masterclass.

The online educational content library is to feature a group of professional makeup artists and beauty vloggers — known as the Masters — and provide consumers with all of the skill sets of an accessible and professional-grade education, the company said.

Each of the Masters excels in online and offline artistry. The offline artists are those who work as makeup artists in entertainment, film and fashion. The online artists are ones who excel in social media and who’s artistry primarily lives on Instagram and YouTube.

“We are thrilled to announce the launch of Masterclass,” Mishel Garcia, director of artistry at NYX Professional Makeup, said. “With this groundbreaking program, our goal is to create the world's most comprehensive library of educational content by bringing offline and online artistry to life in a unique way. Our goal is to educate, inspire, and uplift aspiring makeup artists of all levels. Whether someone is just starting out in makeup artistry, or is already a professional looking to fine-tune his or her skill set, this educational program is here to reinforce NYX Professional Makeup's mantra of artistry for all.”

The Los Angeles-based brand’s online video library will offer didactic technique-focused content, with the intent of consumers learning the trucks of the trade from the best in the business, the company said.

Celebrity makeup artists Patrick Ta, Denika Bedrossian, Jospeh Carrillo, Saisha Beechman and Amber Dreadon will be part of the Masters, as will vloggers Karen Sarahi Gonzalez, Angel Merino, Ourfa Zinali and Nikkie Tutorials.

To launch the program, NYX will host an in-person masterclass with Patrick Ta and Karen Sarahi Gonzalez on Oct. 11 at Goya Studios in Los Angeles.
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