Old Spice debuts new Fresher Collection with odor-fighting technology

\CINCINNATI — Procter & Gamble’s Old Spice brand has unveiled a new product lineup dubbed the Fresher Collection, which is inspired by the freshest ingredients in nature.



"We know that guys love the great outdoors and want scents that help them smell as clean and fresh as possible," stated Susan Biehle-Hulette, senior scientist at P&G. "Now, we have hard science that shows that the new scents of the Fresher Collection actually give guys that same great, relaxing feeling that they get from smelling nature."



All five Fresher Collection scents — Timber, Amber, Citron, Fiji and Denali — are available in anti-perspirant/deodorant, deodorant, body wash and body spray. Timber and Fiji also are available in shampoo and bar soap.



The new Fresher Collection features P&G’s odor-fighting technology, which releases bursts of fresh scent as sweat occurs and also traps any odor that may form. As a guy sweats, fragrance is pushed out of the core releasing bursts of fresh scent.