Old Spice channels fine fragrances in Red Collection
https://www.youtube.com/watch?time_continue=1&v=cZV6ebHoJ08
Old Spice is celebrating 80 years as a grooming brand by launching the Red Collection, a new line of premium scents. The line will feature antiperspirants, deodorants, body washes, body sprays and shampoos, and is inspired by fine fragrance trends and enhanced by the company's Fade-Resistant Scent Technology, which provides long-lasting scents that resist fade.
With our new Red Collection and supporting ad campaign, Old Spice is shattering the belief that premium scents only come in fancy bottles with fancy price tags from fancy fragrance houses in France," Janine Miletic, Old Spice brand director at Procter & Gamble said. "After all, we have some of the world's most renowned perfumers on our team and we're excited to democratize the premium scent experience by introducing scents inspired by fine fragrance brands to the Grammys and to guys everywhere in the male grooming aisle."
The featured scents within the line will include:
“Old Spice has been sailing the seas of men’s grooming longer than anyone out there and there’s a reason why we’re the No. 1 selling antiperspirant/deodorant stick and body wash brand with guys of all ages,” Miletic said. “We understand what guys want and what they are frustrated with today, which includes not being able to smell their product at the end of the day. These insights go directly into our product design and our new Red Collection is the perfect example of that, combining preferred scents and breakthrough technology. We look forward to continuing to evolve with guys over the next 80 years!”
The Red Collection is available for purchase at drugstores, grocery stores and mass merchants nationwide.
With our new Red Collection and supporting ad campaign, Old Spice is shattering the belief that premium scents only come in fancy bottles with fancy price tags from fancy fragrance houses in France," Janine Miletic, Old Spice brand director at Procter & Gamble said. "After all, we have some of the world's most renowned perfumers on our team and we're excited to democratize the premium scent experience by introducing scents inspired by fine fragrance brands to the Grammys and to guys everywhere in the male grooming aisle."
The featured scents within the line will include:
- Captain: The Scent of Command contains a modern scent with crisp top notes of water and citrus met with subtle green notes.
- Ambassador: The Scent of Excellence features a classic masculine scent with warm, caring notes of creamy amber freshened by spicy, woody top notes.
- Nomad: The Scent of Adventure contains an innovative, aquatic fragrance that captures classic elements of fougere with citrus and crisp watery fruits.
“Old Spice has been sailing the seas of men’s grooming longer than anyone out there and there’s a reason why we’re the No. 1 selling antiperspirant/deodorant stick and body wash brand with guys of all ages,” Miletic said. “We understand what guys want and what they are frustrated with today, which includes not being able to smell their product at the end of the day. These insights go directly into our product design and our new Red Collection is the perfect example of that, combining preferred scents and breakthrough technology. We look forward to continuing to evolve with guys over the next 80 years!”
The Red Collection is available for purchase at drugstores, grocery stores and mass merchants nationwide.