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OPI celebrates power of color with Color is the Answer campaign

OPI is emphasizing the importance of color.

To do just that, the nail polish brand, which is part of the Coty portfolio, is unveiling its new Color is the Answer campaign, which emphasizes the ability color has to change behaviors, redefine culture and improve the world.

The Los Angeles-based company is embracing the power of color and showing how it also has the ability to change how a person feels, tells stories, provokes conversations and inspire.

“Color is powerful. It doesn't matter what we want to say or how we want to feel, there is a way to express ourselves with color,” Laura Simpson, CMO at Coty Professional Beauty, said. “It's iconic and timeless, and can communicate across cultures and people. No brand celebrates color like OPI. It's the creative universe we want to own, as we look to take the brand to new heights.”

This message combined with the brand’s shade names that trigger such emotions as We the Female, Purple with a Purpose and She’s a Bad Muffulettea, help OPI shape new trends and redefine culture, the company said.

In addition to the campaign, OPI also is launching Color for Change, which is a charitable component encompassing programs and generating a positive impact.

As part of its first initiative, OPI transformed the garden of the Los Angeles Ronald McDonald House by planting flowers and arranging colorfully-decorated stone, which featuring inspirational messages. The brand also gave manicures to children and families staying at the location.

Color is the Answer branding will begin to appear on OPI’s website and social channels. Consumers also can share their own stories on how color transformed their lives by using the #ColoristheAnswer hashtag on social media.
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