Oral-B launches oral care app for children to help increase brushing time


CINCINNATI — Procter & Gamble’s Oral-B has announced the launch of an oral care app for children — the Disney Magic Timer App by Oral-B.

Created in collaboration with Disney and powered by DreamPlay, the oral care app is designed to helps kids increase brushing time, which is identified by dentists as an area of concern and improvement for children.

Dental professionals recommend brushing for at least two minutes in order to maintain good oral health. However, research suggests that most people, and especially children, do not meet that goal, and typically spend less than one minute brushing.

The Disney Magic Timer App by Oral-B is designed to help parents effortlessly extend brushing time for their kids. By bringing to life Disney and Marvel characters featured on the Oral-B and Crest Pro-Health Stages products, the app encourages children to brush. Kids are challenged to complete two minutes of brushing, and each time they brush, Disney and Marvel character images are revealed. Kids have the opportunity to unlock 16 custom animations and 1,600 rewards, ensuring the app maintains its novelty and transforming the act of brushing into a game. The app is set for a 21-day cycle to help establish good habits.

The Disney Magic Timer App by Oral-B is free and works with any Oral-B or Crest Pro-Health Stages products. The two-minute timer app can be downloaded from the Apple App Store on iTunes and from Google Play.

Oral-B also has partnered with Olympic Gold Medalist and mother of two, Dominque Moceanu, to raise awareness about the importance of children’s oral care and garner excitement around the launch of the new app. Oral-B and Moceanu are asking parents to share stories via pictures and videos on Instagram about the craziest steps they have taken or would take to get their children to brush their teeth.

To celebrate the new app, Oral-B and Disney are launching the Disney Magical Time in NYC sweepstakes. Consumers can enter for the chance to win a Disney experience in New York City. Five additional winners will receive travel kits, including Oral-B and Crest Pro-Health Stages products and a tablet to download the new Disney Magic Timer App by Oral-B. The sweepstakes begins March 3 and will run through April 30.


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