Panasonic revamps flat, styling iron tool

Panasonic Consumer Electrics is advancing the science behind hair styling tools, by unveiling a new iron that is designed with patented nanoe technology. The new Panasonic EH-HS99-K flat iron and styling iron delivers salon-quality results at home and leaves hair looking beautiful and healthy, the Newark, N.J.-based company said.

The brand's new styling tool uses proprietary nanoe technology to draw moisture from the air and create super-fine particles that hold approximately 1,000 times more moisture than a regular iron. Moisture-rich nanoe particles assist in hydrating hair, resulting in a glossier and smoother appearance, the company said.

"Especially in the past few years, in an effort to reduce dry, dull hair, consumers have moved away from using hot styling tools on their hair. With the new nanoe flat iron and styling iron, users can confidently heat-style hair while maintaining hydration," Destiny Vancans, product manager of beauty at Panasonic Consumer Electronics, said. "Embracing technology and innovation, Panasonic optimized nanoe technology in the development of this salon-quality hair styling tool to provide customers the opportunity to see beautiful results."

Also featured within the tool is an innovative high-recovery heater and constant temperature control, which allows for even heat distribution over the styling plates to efficiently style tresses and reduce styling time. Each flat iron and styling iron contains 4-inch ceramic plates and five heat settings, which allows users to choose the ideal setting for their hair type.

The new nanoe styling tool is available for purchase on Target's website for the suggested retail price of $129.99. Distribution is expected to expand to additional beauty specialty stores and mass retailers nationwide later this year.