P&G announces new partnerships for Future Friendly initiative

CINCINNATI Procter & Gamble's Future Friendly program will partner up with National Geographic and Earth Day Network to enhance the conservation education platform.

P&G said its Future Friendly program -- designed to empower consumers in making simple household changes that help save water and energy and reduce waste -- will be supported through the two partnerships: Future Friendly's collaboration with the National Geographic Society will provide interactive conservation tools for consumers, while the Earth Day Network partnership will promote awareness-raising activities.

Conservation education material developed specifically for Future Friendly by National Geographic and will be available online at FutureFriendly.com, in addition to the program's Facebook fan page, P&G said. Similarly, Future Friendly will act as a co-presenting sponsor of the Earth Day 2010 40th Anniversary event with Earth Day Network in Washington, which will reinforce the important role all persons play in promoting the health of our planet. In addition to education-focused activities surrounding the anniversary, Future Friendly also is the exclusive sponsor of the Earth Day Network's "Billion Acts of Green" iPhone and Facebook applications, P&G said. The "Billion Acts of Green" global grassroots campaign seeks to inspire conservation through an interactive Web site and other social media tools that enable people to make a pledge to improve their environmental impact and promote other environmentally-beneficial habits to friends and family via social media channels.

"One of the central components of the Future Friendly program is to collaborate with external partners and outside experts to develop innovative ways to reach consumers with our conservation message," said Kirk Perry, P&G VP, North America. "We see the promotion of in-home conservation habits as an important sustainability effort and the program reflects our approach to enabling the mainstream consumer to reduce her use of natural resources."