P&G unveils newest addition to Crest 3D White Whitestrips family

CINCINNATI — Procter & Gamble has announced the launch of its new Crest 3D White Whitestrips Luxe Supreme FlexFit, the latest addition to the Crest 3D White Whitestrips family.



According to the company, these new whitestrips are the best-fitting whitestrips yet, and provide 30% more whitening coverage to custom fit each individual’s unique smile.



Crest 3D White Whitestrips’ new FlexFit technology allows the Whitestrips to stretch around the smile for better coverage and easier application. In addition, it provides a strong grip for a comfortable and easy whitening experience, whitening as well as an in-office professional treatment.



In July, Crest 3D White announced its first-ever global partnership recordinga artist Shakira. She will represent the brand globally including all the Crest 3D White Whitestrips.



Suggested retail for the new Crest 3D White Whitestrips is $64.99.