Philips Sonicare launches kids power toothbrush

STAMFORD, Conn. — Philips Sonicare has introduced its new Philips Sonicare for Kids, a rechargeable power toothbrush for kids.



The new Philips Sonicare for Kids is equipped with the same sonic technology found in other Philips Sonicare toothbrushes that gently drives fluid between teeth and along the gum line, making it especially effective for kids with braces. 



Unlike a manual toothbrush, which can be difficult for children to properly maneuver, Philips Sonicare for Kids delivers more than 500 brush strokes per second, removing up to 75% more plaque than a manual brush in hard-to-reach places, the company stated. It also has several kid-friendly features, including:

• Fun Stickers for boys and girls, allowing the child to make his or her toothbrush unique and colorful;


• KidTimer that gradually increases to two minutes to train kids to brush for the dentist-recommended time. The survey found that nearly half (48%) of parents would feel more confident in their child's ability to brush independently if he or she did so for the dental professional-recommended time of two minutes; and


• KidPacer that provides fun sounds to encourage the child to brush their entire mouth, including upper, lower, front and back teeth.

Philips Sonicare for Kids is available now at Amazon, Target, Walmart, Meijer, Bed Bath & Beyond, Walgreen's and other retailers, for a suggested retail price of $49.99.