Philips Sonicare unveils a new smart toothbrush

STAMFORD, Conn. -- Philips Sonicare has launched a new innovation in the U.S. dental care aisle.

The new Philips Sonicare FlexCare Platinum Connected toothbrush is the first power toothbrush launched in the U.S. with location sensors that inform users if they've missed a spot. Built on a platform of sonic technology, Philips Sonicare FlexCare Platinum Connected reveals brushing concerns such as missed spots, excessive pressure and scrubbing, and provides real-time feedback to improve technique, the company says. 

"At Philips, we look for ways to innovate and provide smart solutions for healthy living," said Alexander Harris, senior marketing director, Philips Oral Healthcare. "Working closely with dental professionals, we developed Philips Sonicare FlexCare Platinum Connected to offer people a view into their oral health routine that will ultimately help them achieve optimal cleaning results between dental visits."

The new power toothbrush features unique Smart Sensor technology that tracks location, scrubbing and pressure and syncs that data via Bluetooth technology with the free Philips Sonicare app. This creates a personalized 3D Mouth Map that identifies missed spots and guides proper brushing technique via real-time feedback to effectively reach more surfaces during each brushing session.

The Touch Up feature prompts users to return to missed spots at the end of the two-minute brushing cycle for a precise clean every time, and the brush head performance monitor provides personalized feedback on when to change the brush head for optimal efficacy. The app monitors areas of the mouth without the use of a camera, allowing full freedom of movement in the bathroom while maintaining data collection.

Users can also share data with their dental professional who can provide personalized advice via the Focus Areas feature. This helps set daily goals and track progress to comply with dental professional advice. With personalized coaching, tips and alerts from the app, brushing technique will improve over time.

The Philips Sonciare FlexCare Platinum Connected also features:

• Three brushing modes at three levels of intensity

• AdaptiveClean Brush Head gently tracks along the gumline for better plaque removal 

Philips Sonicare FlexCare Platinum Connected and the Philips Sonicare app (free in the Apple App store and Google Play) is available beginning now at major retailers for an SRP of $199. The product will also be available with a specialized UV sanitizer to clean brush heads for $219.