Playtex Sport unveils first ever Sport Level Protection pads, liners

SHELTON, Conn. — Energizer Personal Care’s Playtex Sport brand is looking to jazz up the feminine care market with the introduction of its first ever pads and liners designed with Sport Level Protection.  



Currently offering Playtex Sport Tampons with 360° Sport Level Protection, the brand is expanding its collection to include Playtex Sport Ultra-Thin Pads and Liners.



With the introduction of Playtex Sport Ultra-Thin Pads and Liners, women now have a variety of feminine care options designed with innovative technology, including thin and flexible FlexFit design that twists and turns with the body, OdorShield technology that neutralizes odors before they start and Qwik-Dry technology that quickly pulls in fluid and wicks moisture away, allowing women to feel dry, fresh and confident.



“The Playtex Sport brand recognized a prominent void in the feminine care market space, and is thrilled to introduce a solution with Playtex Sport Ultra-Thin Pads and Liners,” stated Anastasia Tobias, senior brand manager for feminine care products at Energizer Personal Care. “The introduction of Sport Level Protection of pads and liners now provides a wide range of options, so women can feel confident and protected while engaging in sports and physical activity.  By bringing our innovative products to the feminine care market, Playtex Sport is now able to put women in control, even at a time when they may feel they’re not.”



In addition to the introduction of Playtex Sport Ultra-Thin Pads and Liners, the brand also will be offering the first-ever convenient Combo Packs in two varieties — Sport Tampons and Liners and Sport Tampons and Pads. Designed for dual-form users, the Playtex Sport Combo Packs provide two kinds of Sport Level Protection together in one package.



Beginning in February, Playtex Sport Ultra-Thin Pads, Liners and Combo Packs will be available in a range of pack sizes at mass, grocery and drug retailers nationwide.  Playtex Sport Ultra-Thin Pads and Liners will retail for a suggested price of $1.49 to $6.99. Playtex Sport Tampons are currently available in stores for a suggested retail price of $3.99 to $6.99.