‘Pretty Little Liars’ star Shay Mitchell joins Buxom family
Buxom, the beauty brand best known for its lip plumping products, has named Pretty Little Liars star Shay Mitchell as its new global creative brand ambassador.
The actress, who is an influencer, author and lifestyle blogger, will make her first appearance on behalf of the brand in July for its new lip product.
In addition, she will actively collaborate with the Buxom team to help develop creative content, social media campaigns, new products and shade ideation, the company said.
“Shay Mitchell is a trendsetter who never fails to make a bold fashion statement, confidently speak her mind, or share her passion for adventure — fully embodying everything Buxom stands for as a brand,” Betty Kim-English, SVP of global at Buxom, said. “We are thrilled to have a unique partnership with Shay, who we plan to partner with closely to help grow Buxom globally, build brand awareness, and attract new customers.”
Content to be spearheaded by Mitchell will include YouTube tutorials, Facebook, Twitter and Instagram activations, which will engage her 29 million followers, the company said.
“I've kept Buxom products in my makeup bag for years and I can't wait to share my love for the brand,” Mitchell said. “I'm obsessed with beauty and excited to help Buxom move into new makeup categories that I love and use every day.”
Further information, including a list of Mitchell’s must-have products, can be found on her own section on Buxom’s website.
The actress, who is an influencer, author and lifestyle blogger, will make her first appearance on behalf of the brand in July for its new lip product.
In addition, she will actively collaborate with the Buxom team to help develop creative content, social media campaigns, new products and shade ideation, the company said.
“Shay Mitchell is a trendsetter who never fails to make a bold fashion statement, confidently speak her mind, or share her passion for adventure — fully embodying everything Buxom stands for as a brand,” Betty Kim-English, SVP of global at Buxom, said. “We are thrilled to have a unique partnership with Shay, who we plan to partner with closely to help grow Buxom globally, build brand awareness, and attract new customers.”
Content to be spearheaded by Mitchell will include YouTube tutorials, Facebook, Twitter and Instagram activations, which will engage her 29 million followers, the company said.
“I've kept Buxom products in my makeup bag for years and I can't wait to share my love for the brand,” Mitchell said. “I'm obsessed with beauty and excited to help Buxom move into new makeup categories that I love and use every day.”
Further information, including a list of Mitchell’s must-have products, can be found on her own section on Buxom’s website.