Rembrandt Deeply White looks to provide whiter smiles

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Rembrandt Deeply White looks to provide whiter smiles

Rembrandt has revamped its Deeply White + Peroxide toothpaste with a new and improved flavor and value.

The Grand Rapids, Mich.-based brand is giving shoppers more toothpaste per tube and is also promising that teeth will appear three shades whiter in just one week, the company said.

"The season for weddings, graduations, parties and reunions is upon us. With these occasions come many reasons to smile. Rembrandt toothpastes offer one of the fastest and most effective options for whitening teeth. So, when a camera captures those big moments, be confident that your smile is looking its best," Don Cumming, the global brand director for Rembrandt said.

In addition, the toothpaste delivers whitening power, strengths and restores the enamel, delivers a blast of peppermint flavor and contains formulated ingredients that help fight tooth discoloration.

Rembrandt Deeply White + Peroxide is made with enamel-safe ingredients, comes in a new 3.5-oz. size, retails for $6.99, and can be found at such retailers as CVS Pharmacy, Amazon, Albertsons, Safeway, Meijer and SuperValu.