Rembrandt launches StayPut 3-day, 1-week whitening strips

GRAND RAPIDS, Mich. — Teeth whitening brand Rembrandt is bringing a faster way to whiten teeth to market with its latest launch. The brand has introduced its one-week whitening kit and three-day whitening boost kit in an effort to deliver whiter smiles in half the time of traditional 14-day kits.

The three-day kit is designed to quickly brighten smiles at a more accessible price, and the one-week kit is aimed at providing 14 days’ worth of whitening over a shorter time period ahead of a big event or special occasion, the company said. Both kits include the company’s StayPut custom-fit technology, and the whitening tray-inspired design is intended to maximize coverage to whiten the front and back of teeth.

"Our products are made with the same enamel-safe ingredients dentists use to remove deep stains, making them super effective and safe to use," said Don Cumming, global brand director for REMBRANDT. "Offering both the one-week and three-day options allows consumers to whiten their uniquely beautiful smiles in the way that is best for them."

The new kits launched exclusively in Walmart Thursday, and is set to roll out to Harmon Face Values and certain Bed Bath & Beyond stores in late October. The one-week kit has a suggested retail price of $24.99, while the three-day kit has a suggested retail price of $6.99.