Revlon, AllSaints to launch fragrance collection

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Revlon, AllSaints to launch fragrance collection

By Gisselle Gaitan - 02/23/2018
Revlon is taking on the world of fragrances and ancillary products in its newly announced partnership with contemporary fashion brand AllSaints.

"We are thrilled to partner with AllSaints, and strive to translate their unique perspective on fashion to the world of scent," Serge Jureidini, president, Revlon, Elizabeth Arden and Fragrances at Revlon, said. "AllSaints' impressive footprint and customer-centric mindset are perfectly aligned with Revlon's strategy and our focus to accelerate our global business."

Established in 1994, AllSaints became synonymous for its biker jackets and creating both accessories and apparel for men and women. The London-based company is focused on building a business model for the future, putting brand experience and consumer at the core of all they accomplish.

"We are proud to partner with an industry leader, Revlon, to launch the AllSaints fragrance collection," William Kim, CEO of AllSaints, said. "Revlon's strategic approach is perfectly aligned with our brand vision and global growth focus," he added. "As a brand, AllSaints is recognized globally for its fashion-forward, contemporary, ready-to-wear and bag collections and we look forward to creating a fragrance collection with Revlon which embodies these attributes."

The beauty brand and AllSaints' first fragrance collection will debut during the fall. This news comes on the heels of the company calling upon actress Gal Gadot and models Ashley Graham, Adwoa Aboah, Imaan Hammam and Raquel Zimmermann to front their Live Boldly campaign.