Rihanna aims to 'crush' the fragrance competition

NEW YORK -- Superstar singer, entrepreneur, model and actress Rihanna has unveiled the second fragrance in her namesake RiRi collection.

Crush by Rihanna has sensual woody notes paired with playful red fruits and pink musks to create a fragrance with a fun, feminine twist. A collaboration between Rihanna and Natasha Cote of Givaudan, the floriental opens with a vibrant splash of bergamot, juicy mandarin and vivacious pink peppercorn. At its heart, pink rose is accented with spicy ylang drizzled in the tangy sweetness of red berries; while creamy musk, cedarwood and sexy patchouli combine to leave a lush, lasting impression.

The bottle, designed by Rihanna, inspired by the original RiRi bottle, combines a sense of luxury and femininity. Its rich golden tones create an allure that is accented by a playful touch of pink on the outer box. The eye catching, luxurious jewelry-inspired pattern on the cap is alluring to the touch, and is carried through to the outer box to create a chic, high-fashion contrast to the bottle's feminine lines.

Crush by Rihanna will be available at Macy's and other major retailers in August for $60 (3.4 oz), $36 (1 oz), and $20 Rollerball (0.2 oz).