LONDON — Rimmel London recently added to its portfolio of celebrity brand ambassador. British model and actress Cara Delevigne has been named as the latest addition, with plans to start in various ad campaigns for the brand. In addition to her modeling and acting roles, Delevigne has more than 36 million social media followers.
“Cara Delevingne is the perfect embodiment of the trend-setting Rimmel brand and its edgy, streetwise personality,” Coty chief marketing officer of color cosmetics Johanna Bussinelli said. “With her bold, modern look, fierce fashion sense and confident stance that true beauty comes from within, Cara is globally admired for her individuality and self-expression. She will be a powerful addition to the brand, inspiring a new generation of women and showcasing a different facet of the eclectic London look.”
To mark the new partnership, Rimmel held the brand’s first-ever global Snapchat press conference, which allowed fans to interact with Delevigne as the new face of the brand, posing their questions on social media with the hashtag #RimmelxCara for Delevigne to answer live on Snapchat.
“I’m honored to be working with Rimmel,” Delevigne said. “It’s the first make-up brand I was introduced to as a teenager. I’m a London girl through and through and Rimmel truly captures and represents the city’s edgy, cosmopolitan beauty styles.”