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Sally Hansen brings special effects to nail care for summer

6/3/2015

NEW YORK — Coty’s Sally Hansen brand is broadening its portfolio with several new nail care products.



Hitting retailers in June is the new Pearl Crush, Insta-Ombre Special Effect and Big Peel Off Base Coat.



The new Pearl Crush polishes have a unique combination of pigments that interact with layers of large, faceted glitter particles. The resulting effect: a 3D crushed pearl look that plays off light, lending a vibrant look to summer manicures. The limited-edition Pearl Crush collection has a suggested retail price of $5.99.


It's official: Ombré is the look of the decade. From runways to red carpets, from highlights to home decor, a gradated wash of color is perpetually on trend. Now, Sally Hansen makes it easy to create a sparkling ombré manicure with new Insta-Ombre Special Effect.

 

Available in eight glitter shades, this ombre-in-a-bottle makes it easy for women to achieve the look in three steps. First, apply one coat to clean, dry nails. Next, apply a second coat from mid-nail to the tip. Finally, apply a third coat to only the nail tip. This limited edition Insta-Ombre collection features eight shades and has a suggested retail price of $5.99.

 

Sally Hansen has also developed the new Big Peel Off Base Coat. The base coat makes it easy to remove glitters and other special effect polishes in a single step. Just paint on the base coat, which quickly dries to a transparent finish. Apply nail polish as usual and enjoy the manicure. When it's time for a change, simply peel off the polish in one fluid movement. No scrubbing, soaking, or fussing. Sally Hansen’s new Big Peel Off Base Coat has a suggested retail price of $5.99.

 


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