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Sally Hansen goes for high shine with new Triple Shine Nail Color

9/25/2013

NEW YORK — Coty’s Sally Hansen nail care brand has announced the launch of its new Triple Shine Nail Color, which is designed to help polish withstand the wear and tear of on-the-go living.



The new formula features the exclusive Ultimate Shield Complex. It is a balanced blend of solvents and color solids that work synergistically for high-impact color and maximum shine. It delivers triple-shine benefits via:



  • The gloss-tech brush designed specifically to apply the Triple Strong formula. It lays down polish smoothly and evenly to form a glass-like, flawless finish that maximizes lasting shine and looks “just applied” for days;

  • An exclusive complex of pro-vitamin B5 and vitamin E for daily defense from water, detergent and everyday wear plus sea kelp and panthenol for maximum hydration; and

  • Guanine, a natural crushed pearl found in aquatic life that delivers a natural iridescence and high-impact, lasting shine.


The Sally Hansen Triple Shine Nail Color is available in 29 colors in three trend-setting color palettes, including:



  • Iridescence: A range of nine ethereal, pearlescent pastels and shimmering metallics;

  • Pop: A rainbow of 10 polishes in bold brights; and

  • Fanta-Sea: A glittering selection of 10 aquatic tones that evoke the sun-dappled sea.


The Triple Shine Top Coat was developed specifically to complement the Triple Shine nail color formula with an over-the-top gloss finish that extends and protects Triple Shine’s high-impact color.



The polish is priced at $4.99 each.

 





 

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