Sally Hansen is showing its support for LGBTQ advocacy organization, GLAAD.
To do so, the beauty brand has unveiled its new Pride Collection, which features a rainbow of bold Xtreme Wear Shades.
In addition, Sally Hansen’s Pride Collection will partner with such retailers as Ulta Beauty to offer limited-edition packaging, exclusive giftsets and dedicated in-store displays for Pride Month in order to promote LGBTQ acceptance.
“We are honored to partner with GLAAD on this special collection, to support their important work and to celebrate Pride in a colorful, and meaningful way,” Celia Tombalakian, the vice president of Sally Hansen Global & U.S. Marketing. said “With this rainbow collection, we offer a way for all to show their Pride on their nails.”
Sally Hansen has also donated to GLAAD’s culture-changing work to accelerate LGBTQ acceptance, and create a world where everyone is able to express themselves freely, the company said.
“The new Sally Hansen collection brings a powerful message of inclusion that will shine bright in stores all over,” Zeke Stokes, GLAAD’s chief programs officer said. “As a trusted brand that is beloved by generations, Sally Hansen’s message of self-expression is one to be proud of during Pride month and all year long.”
The six shades that make up the collection include:
Pucker Up, an “all eyes on me” red;
Sunkissed, a bright, citrus-y orange;
Mellow Yellow, which looks to capture a sunshine shade;
Pine Shine, a knockout green;
Pacific Blue, a vibrant blue; and
Rockstar Pink, a purple with shimmery sparkles.
Sally Hansen’s Pride Collection retails for $2.99 per bottles and is available at Ulta Beauty and Walgreens. There also is a special Pride Collection giftset that contains also six shades, retails for $16.99 and is exclusive to the beauty retailer.