SHELTON, Conn. — Schick and Skintimate brands are partnering with Universal Pictures’ "Pitch Perfect 2," in theaters May 15, to launch the "Rock Your Legs" campaign.
The campaign is an integrated program that incorporates an original “Ready, Shave, Shine” music video, limited edition product in store, an Aca-battle sweepstakes, movie trivia game and in-film product placement as the new Schick Hydro Silk TrimStyle makes its movie debut.
Schick and Skintimate are also partnering with "Pitch Perfect 2" star Brittany Snow to help introduce a three-step leg care routine that helps women think about leg care as more than just hair removal, but as a beauty ritual.
“Leg care is not just about hair removal, it’s about caring for your legs and bikini area as part of an overall beauty routine,” stated Camilla Medeiros, senior brand manager, women’s shave, Energizer Personal Care. “Legs are such a vital part of your body and they deserve to be treated with the same care as a woman’s face and hair. The core of the Rock Your Legs campaign is about introducing women to a personalized three-step leg care ritual. So, no matter what she stands for, Schick and Skintimate can help her stand confidently on great legs.”
To celebrate the campaign, Schick and Skintimate enlisted director/choreographer, Adam Shankman (best known for "Rock of Ages" and "Hairspray") and his production company, Independent Media, along with Academy Award-winning (for "Avatar") cinematographer Mauro Fiore, to create a "Pitch Perfect 2"-inspired original Rock Your Legs music video.
Beginning in this month, limited edition Pitch Perfect 2 packaging will be available in stores nationwide for Schick Hydro Silk Razors, Skintimate Shave Gel, Schick Intuition, Schick Quattro For Women and Schick Xtreme3.
Schick and Skintimate are also offering three new women’s shave products:
• Skintimate Silky Skin Shave Gel: With Moroccan Oil and a blend of vitamin E, olive butter and sunflower oil to help replenish skin’s natural moisture to provide unbeatable razor protection.
• Schick Hydro Silk TrimStyle: Featuring the brand’s most advanced hydrating shave technology on one end and a waterproof and adjustable bikini trimmer on the other.
• Schick Intuition Revitalizing Moisture: This razor features a skin conditioning solid that lathers and moisturizes during shaving in one easy step, and now features refreshing citrus and tropical extracts infused within the skin conditioning solid to provide an invigorating shaving experience.
For a limited time in major grocery stores, drug stores, Walmart and Target, consumers can receive a free* movie ticket from Fandango to see Pitch Perfect 2 (*up to $10 total value) when they buy $10 worth of participating Schick and Skintimate women’s shave products.