Schwarzkopf brings Gliss Hair Repair to U.S.
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SCOTTSDALE, Ariz. — Henkel’s Schwarzkopf brand is bringing its Gliss Hair Repair line of products from Europe to the U.S. market. The brand, which debuts alongside a new ad campaign, features products that
Gliss Hair Repair uses a formula aimed at repairing damaged hair from the inside out, incorporating liquid keratin technology for hair that the company says is shinier, healthier looking and up to 90% stronger than untreated hair. The hair repair technology is paired with such benefits as color protection, volume and hydration.
“We are thrilled to bring our world-renowned hair care collection to the U.S.” Henkel Beauty North America VP hair Nadine Berghaus said. “Gliss Hair Repair offers an affordable solution for their specific hair concerns. We know that smooth, strong, shining hair is a top priority for women; however, they are often unable to find the right hair care program for their hair type, which is what we want Gliss Hair Repair to provide.”
The Gliss Hair Repair line includes Gliss Ultra Moisture shampoo, Express Repair conditioner and anti-breakage treatment; Gliss Color Guard shampoo and conditioner; Gliss Ultimate Repair shampoo, conditioner, anti-damage mask and Express Repair conditioner; Gliss Oil Nutritive shampoo and conditioner; and Gliss Extra Volume Collagen shampoo, conditioner and lift-up spray.