Smooth ‘n Shine unveils collections for curly, straight hair

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Smooth ‘n Shine unveils collections for curly, straight hair

By Gisselle Gaitan - 03/30/2018
When it comes to hair and products to moisturize and revitalize, one size does not fit all. That is why Schwarzkopf’s Smooth ‘n Shine has unveiled not one, but two new collections that target the needs of those with curly and straight hair.

The brand’s first new innovation is the curl line, which was created to empower women to embrace their natural tresses. Featured ingredients within the collection include camellia oil and shea butter to ensure curls, coils, zig-zags and every other texture in between is moisturized.

Smooth ‘n Shine’s curl line features products for four different types of hair — type 1 is for straight hair in need of shine and protection from breakage, type 2 is for wavy tresses looking for shine and detangling, type 3 focuses on curls that crave moisture and definition and type 4 is for coily curls that want moisture and elongation.

The curl line includes: The Curl Defining Moose, Quenching Co-Wash, Curl Defining Gel, Curl Defining Cream, Coil Hydrating Butter, Deep Recovery Treatment, Detangling Foam, Detangling Moisturizing Conditioner, Styling Custard and Anti Breakage Lotion.

Smooth ‘n Shine’s straight line was designed for users desiring sleek styles without having to damage their locks. The collection contains black seed and coconut oils to condition and nourish while leaving less breakage.

The line also contains products designed for various hair types, as in the curl line. Featured products within the line include the Conditioning Polisher, Repairing Polisher, Hydrating Setting Mousse, Bodifying Mousse, Straightening Polisher, Edge Smoothing Pomade, Conditioning Gel and Weightless Styling Gel.

All products within Smooth ‘n Shine's curl line can be purchased for the suggested retail price of $5.99 each, while the straight line retails for $3.49 each. Smooth ‘n Shine’s collections can be purchased at Albertsons, Dollar General, Kmart, Rite Aid. Wal-Mart, Amazon, Family Dollar, CVS and Target among other major retailers. Further product information can be found on the company’s website.