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Scünci, Julie Sariñana unveil hair accessories collection

Scünci and Julie Sariñana of Sincerely Jules are joining forces on a new collection.

The new Sincerely Jules for scünci line combines the fashion and lifestyle blogger’s laid-back, California style with the brand’s assortment of faux leather and velvet scrunchies.

“I'm excited to collaborate with scünci, a brand I grew up with, on a collection of hair accessories designed to make women feel beautiful,” Sariñana said. “Working with the brand gives me the opportunity to blend my love for hair and style to create an easy and wearable collection for all women and for all hair types.”

Available in burgundy, pink and metallic hues, the collection also features metallic and rhinestone studded clips and barrettes; brass and glittered pins; and headbands made of silk, velvet and various metals.

For the collection, Sariñana drew inspiration from her mother’s handcrafted hair accessories, childhood and love for the brand as a young girl, the company said.

“As a brand, we are continuously looking for ways to evolve our product, so we are thrilled to partner with Sincerely Jules to bring our customer a collection that inspires her to always feel her best,” Ellen Slicklen, vice president of marketing at scünci, said. “Julie brings her sense of easy-going style to a functional assortment of styles that can be worn every day, and to complete any look.”

Sariñana and scünci also will offer tutorial videos and styling tips on the influencer’s social media channels, which show users how to add the right accessory to transform any look.

The Sincerely Jules for scünci line contains 40 different products and is currently available both in Target stores and online.
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