Sephora adds spa-grade facial to in-store services

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Sephora adds spa-grade facial to in-store services

By Gisselle Gaitan - 05/01/2018
Sephora has announced that beauty fans who enter its store doors will now be able to obtain a spa-grade facial, as part of its in-store services.

The San Francisco-based company will offer the Perk Hydrating Facial, an exclusive skincare treatment in partnership with HydraFacial.

“All of our services are developed to enhance, demystify or personalize our clients’ experience with beauty,” Priya Venkatesh, vice president of merchandising for Sephora, said. “The Sephora Perk Hydrating Facial is our first in-store spa grade treatment, powered by our own talented consultants who celebrate beauty each day with our clients. By introducing our clients to the right products, based on their own unique skincare concerns and enhanced with a personalized service, we’re able to create an emotional connection, build their trust and celebrate the results with them in one comprehensive offering.”

Sephora’s Perk Hydrating Facial is a premium 2-in-1 service that utilizes Perk technology to exfoliate, hydrate and nourish skin for instant, glowing results, the company said.

As part of the 20-minute in-store service, a specially trained advisor will provide the consumer with a skin care consultation, then perform the service and discuss product recommendations, including a Digital Skincare Guide, which can be emailed to the client for future reference.

“We are thrilled to collaborate with Sephora on the next generation of skincare,” Clint Carnell, the chief executive officer of HydraFacial, said. “The partnership makes on-the-go skincare treatments more accessible than ever. Clients that experience the Perk Hydrating Facial will leave Sephora with an instant glow,”

The Perk Hydrating Facial works by:

  • First, having a certified Sephora consultant measure hydration levels using the Moisture Meter, an exclusive digital tool used to read moisture levels in skin and determine your specific skin type.

  • Then, removing all makeup, oil and debris from the skin using a cleanser personalized to the Moisture Meter reading.

Then, the two-step Perk service begins.

  • Step One is a nourishing solution that exfoliates the skin, revealing a smoother, more even surface. The specialized cleansing tip acts as a vacuum to suction impurities from the skin. The patented roller-flex technology deeply cleans while prepping for the delivery of Step Two.

  • Step Two features a hydrating, soothing, and brightening serum that will moisturize skin from the inside out. The Perk machine flushes the skin with nutrients, plumping up the volume.

The consultant then customizes the way the Perk service is performed, by targeting any and all areas of concern expressed by the client. To complete the service, the consultant will apply an eye cream and a moisturizer to preserve and amplify the benefits of the service, which lasts 30 minutes.

Those interested can book an appointment online, through the Sephora App or by calling the store directly. The facial is complimentary with a $75 minimum product purchase and available at over 100 stores across the country. Further information can be found on Sephora's website.