SheaMoisture caters to shrinkage-prone tresses with new collection

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SheaMoisture caters to shrinkage-prone tresses with new collection

By Gisselle Gaitan - 12/07/2017
SheaMoisture has found a way to help consumers maintain hair length in a healthy way that elongates shrinkage-prone tresses. The new Red Palm Oil & Cocoa Butter collection detangles, defines, moisturizes, lengthens and blocks humidity, the Sundial-owned company said.

Products are made with ethically, sustainably sourced, natural, fair trade and certified organic ingredients. The red palm oil contained in the line is sourced from members of the Roundtable on Sustainable Palm Oil trade group in West Africa, the organization is committed to the sustainability of palm oil’s supply chain where no orangutans are endangered.

Other key ingredients found within the line include:

  • Red Palm Oil: rich in antioxidants and vitamins A, E, D, and K;

  • Cocoa Butter: extra moisturizing and helps replenish oils to dry hair; and

  • Flax Seed Oil: nourishes follicles and improves elasticity.


SheaMoisture’s Red Palm Oil and Cocoa Butter collection will launch in 2018 in Sally Beauty Supply stores. The line will include Curl Stretch Pudding, which can be purchased for the suggested retail price of $13.99; Detangling Shampoo available for the suggested retail price of $11.99; Leave-In or Rinse-Out Conditioner for the suggested retail price of $9.99; and Styling Gelee for the suggested retail price of $9.99.