SheaMoisture launches beard care collection

AMITYVILLE, N.Y. — Sundial Brands’ SheaMoisture has introduced a new line of products targeted toward beard care. The SheaMoisture Men’s Beard Care Collection includes four products formulated with maracuja oil and certified organic shea butter.

The line includes a face and beard wash, full beard detangler, beard conditioning oil and beard balm. The products are free of mineral oil, parabens, phthalates, sulfates and propylene glycol.

The shea butter used in the products is sourced as part of the brand’s Community Commerce business model from women-led co-ops. SheaMoisture said 10% of the sales of the collection support women’s empowerment in entrepreneurship, education and equity. The brand funds training, infrastructure and safety programs to sustainably source indigenous ingredients and grow local manufacturing of high-quality goods while providing fair prices for them.