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Short film highlights John Frieda's at-home hair color range

3/23/2011

NEW YORK — Actress Katie Holmes stars in "The Decision," a short film in support of the new John Frieda precision foam color from Kao Brands.


The film, which premiered March 22 at a red carpet event in New York, offers a first look at the at-home hair color range. With a spectrum of 20 shades and foolproof foam texture, the formula promises effortless application and complete coverage for salon-quality results.


"The Decision" is a depiction of a universal experience with which every woman can identify: Is cheating on your colorist really worth the risk? Illuminating the anxiety and uncertainty behind at-home hair color, "The Decision" tells the story of Joan Hudson (played by Holmes), a high-profile actress who makes the choice to leave her colorist and color her own hair.

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