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Smith & Cult primes skin with charcoal

Smith & Cult is embracing the growing trend of charcoal products.

The brand recently unveiled its new Blackdrop charcoal brightening primer, which smooths, evens and hydrates skin.

Featuring bamboo charcoal powder, black pearl, vitamin E, pot marigold and phytoplankton extract, the product also protects skin against pollution and soothes it from irritants.

In addition, it contains a patented breathable film technology, and the primer tightens and firms skin without the use of silicones.

The primer can be applied as the first step in a beauty routine, or alone for a natural look before makeup application.

Smith & Cult’s Blackdrop charcoal brightening primer is available exclusively at Ulta Beauty stores and online at the suggested retail price of $32.
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