SoCal-inspired nail polish brand launches

LOS ANGELES -- There's a new brand coming soon to the nail care aisle, and this one is all about Southern California.

Sun Polish is a SoCal-inspired premium women's nail polish that aims to capture in a bottle the essence of what everyone loves about Southern California: the lifestyle, the beach, and, most important, the sun. The polish is born, bred and bottled in Southern California and free of harmful chemicals such as toluene, formaldehyde, DBP and camphor.

Sun Polish says its goal is to empower women by making them feel and look beautiful.  The company plans to donate 10% of profits to organizations that empower women in Los Angeles.  Founder Elliott Schwartz said, "When purchasing a bottle of Sun Polish you can feel beautiful on the inside and out."

Sun Polish is currently available online at sunpolish.com.