Softlips expands line

ORCHARD PARK, N.Y. The Mentholatum Co. has expanded its Softlips pure lip care line with the launch of the new Softlips pure 100% natural products, which includes lip butter and lip polish.

The new products are available in the naturals/organic section at Target stores nationwide.

The products are made with 100% natural ingredients, have light flavors and are available in several scents. All of the products are free of preservatives, phthalates, sulfates, parabens, mineral oil and gluten.

Softlips pure 100% natural lip butter comes in a tube applicator and provides hydrating SPF 15 protection for dry lips with zinc oxide, shea butter, jojoba seed oil and beeswax. The suggested retail price is $5.99.

Softlips pure 100% natural lip polish provides natural exfoliation for lips with organic coconut flakes and sugar. It promises to moisturize lips with beeswax and such natural seed oils as safflower, mango and castor seed. The suggested retail price is $5.99.

Softlips pure 100% natural lip gloss comes in a tube applicator and provides a natural, glossy color with shine. It comes in three shades -- Shell Pink, Natural Honesty and Coral Charm -- with natural seed oils and beeswax and provides SPF 15 protection with zinc oxide. The suggested retail price is $5.99.

Softlips pure 100% natural lip tint is a balm/stick applicator that provides sheer, tinted color in the same three shades as the lip gloss. It is made with beeswax, coconut oil and other natural ingredients. It offers SPF 15 protection with zinc oxide. The suggested retail price is $3.99.