Splat focuses on bright, bold dyes with new campaign

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Splat focuses on bright, bold dyes with new campaign

By Gisselle Gaitan - 03/19/2018
Helping consumers achieve those bright, bold hair colors that are currently on-trend is what Splat Hair Color is all about. For those who can’t find themselves able to commit to permanent bold hair, the company has two innovations that would be right up their alley — Splat 1 Wash and Splat 10 Wash, No Bleach.

The Splat 1 Wash features a water-based formula that delivers vibrant colors through a proprietary comb-in applicator. The product is mess free and contains no such aerosol overspray, and there is no dusting as with a hair chalk. Each kit includes a 3.0-oz. dye, applicator, comb, gloves, instructions and comes in six shades — piercing pink, red pop, bolder blue, vivid velvet, mango mash and eclectic green.

Splat’s 10 Wash is designed for those getting started in bold hair color or who find themselves inable to commit to one color. The dye is semipermanent, applies to dry hair in under an hour and lasts for 5-to-10 washes. Each kit contains a 6.0 oz. semipermanent dye, gloves, instructions and seven shades — pink pride, infrared, violet vixen, blue by you, peach fuzz, novelteal and mint shake. The hair color’s intensity is determined by how long users leave it in.

To celebrate these latest innovations, the company is launching a new campaign and video called “Your Life, Your Color,” which depicts rebellious young women breaking the mold of traditional beauty expectations to showcase their bright, bold tresses. There also will be paid social ads, YouTube integration and digital and print ads to bring awareness to the brand’s products.

Both of Splat’s latest innovations are available for purchase at Walmart, Ulta Beauty, Target, Walgreens, CVS and Rite Aid. The Splat 1 Wash retails for $6.99, while the 10 Wash can be purchased for $8.99. Further product information can be found on Splat’s website.