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Spring season to see new foundations, concealers


Flawless, luminous skin is in, and with spring about to spring, you can bet that beauty mavens will continue their search for face makeup that helps their skin glow.

Sales of foundation at food, drug and mass (excluding Walmart) 
rose more than 4% to $543.7 million for the 52 weeks ended Nov. 27, according to SymphonyIRI Group. During that same period, sales of concealer climbed nearly 9.6% to $118.9 million, and sales of blush rose 2.4% to $107.6 million. 

With an eye on spring 2012, manufacturers are aiming to further bolster sales with a slew of new products. For example, Maybelline New York is expanding its successful Dream portfolio with the January launch of the new Dream Nude Airfoam foundation, Dream Lumi Touch highlighting concealer and Dream Bouncy blush.

With the Dream Nude Airfoam, Maybelline New York has taken the weightless wonder of foam to create a lightweight foundation that promises to deliver a nude-perfect finish. The Dream Lumi Touch highlighting concealer is the brand’s first product to combine the camouflaging benefits of a concealer with the luminosity of a brightener.

Meanwhile, NYC New York Color, a Coty brand, has introduced for spring its new Smooth Skin Perfecting primer, which neutralizes imperfections, lines and pores. The primer can be worn alone or under makeup, and helps protect skin with vitamin E.



The article above is part of the DSN Category Review Series. For the complete Cosmetics Buy-In Report, including extensive charts, data and more analysis, click here.

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