Study on hair color identifies stained skin as an issue

12/10/2007

CINCINNATI Ingenuity Products, which makes +Repelle Hair Color Stain Shield, recently conduct a study that found that, according to many women, hair color stain skin is one of the worst aspects of hair color.

“The objective of the research is to better understand women’s experiences with hair color,” stated Jeff Goldstein, founder and owner of Ingenuity Products. “As a company striving to provide the best products for women who color their hair, it is of great importance to identify both the positive benefits of hair color products, as well as any challenges.”

According to the survey, more than half (51 percent) cited “hair color can stain skin” as one of the major downfalls of hair color. Although most (94 percent) women try to avoid or minimize getting hair color on their skin, 44 percent reported experiencing skin stains every time or every few times they colored. As many women have discovered, scrubbing to remove the stain is difficult and can irritate the skin.

Despite the challenges, there remain many positives about hair color. For example, many women (77 percent) color their hair to cover gray, and 47 percent of women say they do it to feel younger. According to the survey, 76 percent of women agree that they feel younger when they color their hair.

And now that the holiday season is here, it is a perfect time to update their look with color. In fact, 94 percent of respondents say they color their hair for the Christmas/Hanukkah/Kwanza season, 60 percent color their hair for Thanksgiving and 44 percent for Easter/Passover. Another popular time of year for hair color: birthdays (64 percent).

+Repelle Hair Color Stain Shield retails for $4.99 and is sold at Walgreens, Rite Aid, Kerr Drug, Drugstore.com, Amazon.com and several other retailers.

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