Supermodel Beverly Johnson brings hair care to masses
RANCHO MIRAGE, Calif. — Supermodel Beverly Johnson's multicultural hair care line and line of synthetic hair pieces are making their way to select Target stores nationwide this month.
Model Logic by Beverly Johnson features seven hair care products that are designed for men and women of all ages with various types of hair. The lineup includes the following items:
Top Model: a super luxurious moisturizing shampoo;
Hairline Magic Crème: softens and prevents breakage of the hairline;
Go Curly: promotes hair's natural curls;
Dead Straight: an incredible shine and styling treatment;
Work It: the ultimate softening conditioning treatment;
Photo Finish Mist: a fine mist that gives hair shine; and
Strike a Pose: a styling cream that's enriched with shea butter and provides control and hold.
In addition to Model Logic, Johnson also will launch the Beverly Johnson drawstring ponytails, which features Futura synthetic hair fiber and comes in a range of colors — from golden blonde to off-black — as well as varying textures — from silky straight to a loose straw curl. The Drawstring Ponytail responds to styling tools and easily can be curled with a curling iron and take the heat of a flat iron, the company said.
“Having worked so long in the fashion and beauty industries, many of the products that were used on me while I was modeling were more than just your average lipstick or shampoo,” Johnson said. “I learned how they were formulated and what products were the most beneficial for both women and men of color in terms of styling but also restoration. Thanks to this experience, I would say that I’ve become a multicultural expert and leader for beauty and hair products that are top-notch and that serve our specific beauty needs.”
The Model Logic by Beverly Johnson line carries a suggested retail price range of $12.50 to $25, while the ponytails touts a suggested retail price range of $19.95 to $25.