NEW YORK — Supersmile on Monday launched the whitening system Supersmile Extra White, which its highest concentration of Calprox, the a proprietary formula of encapsulated calcium peroxide and minerals. Extra White is clinically proven to remove surface and intrinsic stains for whiter, brighter teeth, while also improving gum health, the company stated. It contains calcium, magnesium, phosphates and fluoride.
"Our Extra White System formula is superior to any whitening product on the market and delivers the most exceptional whitening results while providing incredible health benefits to teeth and gums," stated the company's founder Irwin Smigel.
The suggested retail price for Supersmile Extra White is $150 on the company's ecommerce site. The System comes in modern, sleek 7 oz. airless pumps and features a new triple mint flavor.