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Sure develops new scents featuring advanced odor-protection technology


NEW YORK — Idelle Labs’ Sure antiperspirant has unveiled two new scents featuring advanced odor protection technology.

The new scents — Fresh & Cool and Powder Fresh — are reformulations of the existing Fresh Scent and Powder Scent, and feature encapsulated structures that release fragrance throughout the day for 48-hour protection. Fresh & Cool and Powder Fresh are both available in original solid and invisible solid.

Sure’s newest products are currently available for a suggested retail of $1.99 to $2.99 each.


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