Survey: Last-minute holiday shoppers most likely to use tablet, smartphone to aid their shopping

CHICAGO — Retale on Wednesday announced the results of a new commissioned study examining last-minute shopping behavior during the busy holiday season. According to the results, 15% of all holiday shoppers wait until the last minute to do their gift buying. Also, 58% of all last-minute shoppers use smartphones and tablets to help them shop. Among this group, 88% use mobile devices to locate stores and check store hours as they get closer to Christmas Day.

 

“Last-minute shoppers need all the help they can get,” stated Pat Dermody, president of Retale. “They’re turning to smartphones and tablets to help them find stores and check hours while on-the-go. The latter is especially important, since most retailers offer extended hours in the days prior to Christmas. Seasoned last-minute shoppers know this and are using their mobile devices to keep track.” 

 

For the study, over 1,000 adult men and women across the United States were polled.