TABS Group shares beauty insights

Beauty is a big business with diverse outlets for consumption. To help suppliers and retailers better understand who is buying, what they are buying and where they are buying, Drug Store News this month hosted an exclusive webinar from consumer analytics company TABS Group, “2014 Insights into the Beauty Consumer.”



TABS Group executives shared findings from a November online survey of 1,000 women ages 18 years to 74 years, and 250 men.



While most women love beauty, the research found that millennial women are the most engaged, with those ages 25 years to 35 years purchasing in 10 different beauty segments.



“With a category like this where you have very fragmented segments, ... a better way to look at that demographic is to look at depth of involvement,” David Butcher, EVP and partner at TABS Group, explained.



Another eye opener: 30% of men shop the category.



The entire webinar has been archived at here. In February, DSN will host another TABS Group webinar, this one focused on cosmetic buyer attitudes and shopping tactics. To register, click here.