Target expands Beauty Concierge program to nearly 100 stores

MINNEAPOLIS — Target has expanded its Beauty Concierge program in three metropolitan areas across the country, the mass-merchandise retailer said Wednesday.

The company said it implemented the program at 95 stores in New York and New Jersey, the San Francisco Bay Area and Dallas-Fort Worth. Stores are staffed with a beauty concierge, a specially trained, brand-agnostic assistant who answers customers' questions in the store and provides personalized, detailed and unbiased information about beauty and personal care products.

"We're thrilled with the early success of the Beauty Concierge program and its expansion to more markets across the country," Target VP beauty and personal care Christina Hennington said. "This uniquely Target program helps guests receive the friendly, personalized guidance they want while purchasing trusted national brands and must-have exclusives at affordable prices."

The program was originally tested in the Chicago market last summer and subsequently launched at stores in Los Angeles, Washington, Baltimore, Minneapolis, Orange County, Calif., and northern Virginia. The program is now available in nearly 300 stores across the country.