Target furthers beauty footprint, introduces fragrances

Target is expanding its beauty portfolio by announcing the launch of its exclusive fragrance brand called, Good Chemistry. Four collections have been created by the Minneapolis-based company, with each one drawing inspiration from various personality traits.

The new collection will feature the Confident and Charming, Good and Grounded, Vibrant and Playful and Cool and Collected scents, all of which will be available in perfume, body spray and rollerball options.

“Beauty at Target is all about the joy of discovering products that work best for you, and we want to ensure this philosophy rings true in fragrances,” Christina Hennington, senior vice president of beauty and essentials at Target, said. “That’s why we are reinvigorating our fragrance collection by introducing Good Chemistry, an exclusive brand that is all about inspiring our guests to find unique scents that they love.”

Beginning Jan. 21, all scents will be available for purchase in Target locations throughout the nation. All products also are vegan, paraben-free and created with essential oils, the company said.