Tatcha to become part of the Unilever family

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Tatcha to become part of the Unilever family

06/12/2019
Unilever has signed an agreement to acquire skin care brand Tatcha.

The brand, which was founded in 2009 by Victoria Tsai in San Francisco, has an innovation center in Japan and is rooted in classical Kyoto rituals.

“We are delighted to have Tatcha joining our portfolio of Prestige brands. Inspired by Japanese pure beauty rituals, Tatcha is one of the best performing beauty brands in North America, famous for its exceptional product experience and unique combination of natural ingredients and high product efficacy,” Vasiliki Petrou, Unilever executive vice president and chief executive officer of Prestige, said. “Thanks to Vicky’s passion and expertise, iconic products like The Water Cream and The Silk Canvas have become the cornerstone of long-term consumer loyalty. We are really looking forward to working with this amazing team and to continuing to grow the brand globally.”

Working with scientists in Japan and the United States, Tatcha’s products have a foundation of green tea, rice and algae known as Hadasei-3, as well as anti-aging superfoods, the company said.

“When creating Tatcha, our dream was to make a brand that would live for at least 100 years; that dream can come true in our new home with Unilever,” Victoria Tsai, Founder of Tatcha said. “We are overjoyed to have found a parent to grow globally with, and to have a purpose-driven partner to ensure we can have a positive impact in our communities as we grow.”

Tatcha’s products can currently be found on its website and such retailers as Sephora. Terms of the deal were not disclosed but it is expected to close during Q3 in 2019.