Tom's of Maine broadens its family of products



KENNEBUNK, Maine — Natural personal care company Tom's of Maine is expanding its family of products with a new natural baby care portfolio that is free of parabens, phthalates, phenoxyenthanol and artificial ingredients.

The pediatrician-tested, hypoallergenic formulas are gentle and use only purposeful ingredients derived solely from plants and minerals, according to the company. Taking nearly three years to develop a line without the use of conventional preservatives, the new Tom's of Maine Natural Baby Care Line includes:

  • Tom's of Maine Baby Shampoo & Wash: A tear-free formulat that is gentle enough for everyday use and safe for delicate skin. It comes in lightly scented and fragrance free options.

  • Tom's of Maine Baby Moisturizing Lotion: It soothes delicate skin with a non-greasy formula that moisturizes after one use to keep baby's skin feeling soft, smooth and healthy. Available in lightly scented and fragrance free.

The Tom's of Maine baby bath and skin care products are now available at online retailers including and for a suggested retail price of $9.99 for the shampoo and wash (10 oz) and  $10.99 for the lotion (6 oz). Product packaging is recyclable through the Tom's of Maine TerraCycle collection program, which gathers shampoo bottles as well as a wide array of oral and personal care product packaging from any brand and recycles them into useful items like picnic tables and park benches to prevent waste from reaching landfills.

The company also recently debuted its Tom's of Maine Toddler Training toothpaste to help give children ages 3 months to 24 months a healthy start with their oral care habits. This natural option has no artificial ingredients, no fluoride and no SLS with a mild, fruit flavor.

Tom's of Maine gives 10% of profits back to helping communities across the country and supports access to oral care for children across the nation.


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