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Tom's of Maine develops new Naturally Dry antiperspirant line


KENNEBUNK, Maine — Tom's of Maine, a maker of natural personal care products, has introduced its new Naturally Dry antiperspirant line, which is positioned as the first antiperspirant stick made entirely with sustainably sourced ingredients derived from plant and mineral sources, and without artificial fragrances, preservatives and silicones.

Tom's of Maine new Naturally Dry performs to the same Food and Drug Administration standards for wetness protection required for all underarm antiperspirant products. This 24-hour odor protection formula also contains olive leaf extract and natural fragrance. Naturally Dry antiperspirant is available in both unscented and Natural Powder scent and is 100% recyclable from canister to cap, through the Gimme 5 recycling program.

"Feeling fresh and dry is critical to our sense of confidence every day, so we spent years developing a formula that delivers the same wetness protection as conventional brands but made entirely of ingredients derived from plants and mineral sources," stated Peter Bright, marketing director at Tom's of Maine. "Some antiperspirants may feature only one or two natural ingredients so it's important to read the label. After years of development and testing, we feel women can finally make a change for good with Naturally Dry antiperspirant."

Tom's of Maine gives 10% of its profits from all of its products to charitable organizations that support human and environmental goodness.

Tom's of Maine Naturally Dry antiperspirant is available nationwide starting in February 2012 at a suggested retail price of $4.79.

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