Tom’s of Maine adds strawberry to its kids mouthwash line

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Tom’s of Maine adds strawberry to its kids mouthwash line

Toms of Maine’s oral care portfolio continues to expand.

On the heels of unveiling a new charcoal addition to its product lineup, the Kennebunk, Maine.-based company announced a brand new product addition. The Silly Strawberry Kids Mouthwash joins the brands growing line of oral care products for children and is made without the use of artificial dyes, flavors, sweeteners or preservatives.

Silly Strawberry Natural Kids Mouthwash helps freshen breath, provides cavity protection for healthier smiles and features its well-known Silly Strawberry flavor, the company said.

"For more than 25 years, our immensely popular Silly Strawberry Toothpaste has been a favorite for kids with its appealing natural, fruity flavor," Lindsey Seavey, the oral care brand manager at Tom's of Maine, said. "By adding a mouthwash to the Silly Strawberry lineup, we hope to make rinsing a tasty and fun step in the daily routine."

Tom’s of Maine Silly Strawberry Natural Kids Mouthwash is available with or without fluoride and comes in a 16-oz. size that retails for $5.99 and can be found on Target shelves.

In addition to selling its products, the brand also gives 10% of profits back to support nature and healthy families. Further information on that initiative can be found on the company's website.