Tom’s of Maine unveils 48-hour protection deodorants

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Tom’s of Maine unveils 48-hour protection deodorants

Consumers looking for a little extra strength in their natural deodorants now have a new option to try from Tom’s of Maine.

The Kennebunk, Maine-based brand is introducing its new Natural Strength Deodorant line for women, which offers shoppers 48-hour protection, contains a blend of odor neutralizing botanicals and natural fragrances, the company said.

Made without the use of artificial fragrances, petrochemicals, parabens, aluminum and preservatives, the line is available in three scents — fresh powder, fresh coconut and fresh sage.

"We completely reimagined what a premium natural deodorant should offer and 48-hour odor protection in our new Natural Strength line is a game changer," Ashley Jennings, senior brand manager at Tom's of Maine said. "As the leader in the category, we know what women want most in a natural deodorant and are constantly working to provide innovative, effective natural options. Natural Strength and its exclusive technology featuring botanicals is a direct result of this dedication."

In addition, the brand gives 10% of its yearly profits back to help people and the planet, the company said.

Tom’s of Maine Women’s Natural Strength Deodorants are now available for purchase at Target, select retailers and the brand's website for the suggested retail price of $5.99.