TRESemmé develops Keratin Smooth, Platinum Strength hair care collections

NEW YORK — Hair care brand TRESemmé has expanded its portfolio with the new Platinum Strength and Keratin Smooth collections.



The new TRESemmé Platinum Strength Collection is a line of hair care products developed to fortify and strengthen hair, repairing up to two years of damage in five uses, the company stated. The collection includes Platinum Strength Strengthening Shampoo and Conditioner, Renewing Deep Conditioning Treatment and Strengthening Heat Protect Spray.



The Keratin Smooth collection is designed to transform hair, providing instantly smooth styles and frizz control that lasts up to 48 hours, the company stated. The collection includes Keratin Smooth Keratin Infusing Shampoo & Conditioner, Keratin Smooth Keratin Infused Heat Protection & Shine Spray and Keratin Smooth Keratin Infusing Serum.