TRESemme to serve as official hair care sponsor of Stylista

MELROSE PARK, Ill. TRESemme, an Alberto-Culver brand, is the hair care partner of The CW’s Stylista, a partnership that will begin at Mercedes-Benz Fashion Week in September where TRESemme will serve as the official hair care sponsor.

“TRESemme successfully brought high-fashion style to the masses over four seasons as the official hair care partner on Bravo’s Project Runway and looks to increase the momentum with The CW’s Stylista. The move to The CW Network was organic, as we’re both creating content for the same audience,” stated Brandy Ruff, Alberto-Culver integrated marketing communication director.

According to TRESemme, the partnership serves as an ideal platform to reach 20-something, style-savvy women. The campaign features sponsored vignettes showcasing talent from the show driving viewer interaction, custom content on CWTV.com and TRESemme.com, retail and consumer promotions and public relations initiatives.

Mercedes-Benz Fashion Week Spring 2009 will take place in New York City from Sept. 5 to 12.