TRESemmé targets frizz with 7-Day Keratin Smooth

NEW YORK — Hair care brand TRESemmé has announced the launch of its new 7-Day Keratin Smooth hair care system for frizz-resistant hair that promises to last.

The launch marks the brand’s first heat-activated smoothing treatment that works with the heat of a flat iron to transform unruly hair and lock in style between washes. The formula gives hair “memory” to resist humidity between washes and promises to maintain a smooth style for seven days.



The collection includes Smooth Shampoo, Smooth Conditioner and Smooth Heat Activated Treatment. The shampoo and conditioner have a suggested retail price of $4.99 each. The treatment has a SRP of $6.99. When sold as a set, the kit has an SRP of $7.99.